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Post-Paint Exhibition "Golden Week" titanium dioxide pric
2024-12-09

Entering the final December of 2024, the mainstream titanium dioxide market remains in a weak and stable state. This week also marks the "Golden Week" for the paint industry, where a grand gathering centered around the paint industry brings together the upstream and downstream supply chain. The market strategies adopted by various manufacturers vary. Some adjust their pricing strategies in advance, hoping to seize some orders at the exhibition by getting a head start; others focus on understanding the situation and observing, making pricing decisions after the exhibition based on the actual circumstances, and this approach is taken by the majority of manufacturers; still others adjust prices on-site during the exhibition to intercept orders and intentionally spread news to influence other customers to place orders with them. The conditions and price adjustments of each manufacturer differ.

The price of the main raw material, titanium concentrate, remains weak and stable, while sulfuric acid prices are firm (especially in the Southwest region, where sulfuric acid prices have reached 600-700 yuan/ton). Given the current market prices of titanium dioxide, the situations of the manufacturers vary: some manage to operate with slight profits even after price adjustments; some are operating near the breakeven point; others are already in a loss-making state due to negative margins. The commonality is that all face significant pressure. The operation rates of manufacturers have remained relatively stable recently, with no immediate plans for major adjustments or production halts, as they await the latest pricing policies from the leading manufacturers after the paint exhibition.

Through communications with various upstream and downstream users on-site, it was understood that some holders hope that the post-exhibition period will bring some positive influence to the market, promoting a rebound from the bottom. However, reality is more grounded and not subject to our will, lacking sufficient and strong positive drivers, thus maintaining a weak operation is still highly probable.

This week, the domestic titanium dioxide price market has been weakly operating. Yang Xun, an analyst at Yan Titanium Industry, believes that as 2024 approaches its end, the titanium dioxide price market has not shown a clear overall directional trend through the "Golden Week" of the paint exhibition. The leading large manufacturers, based on their various advantages, tend to adopt a stable approach, serving to stabilize morale. The price market is more inclined towards maintaining stability by the major players, while other manufacturers adjust flexibly according to their actual situations. As the year-end approaches, some manufacturers aim to achieve volume and profit targets for their performance reports. Coupled with the cautious outlook in the demand market, the trading market still lacks significant positive drivers. In the short term, the titanium dioxide price market may continue to operate weakly after the paint exhibition period. Specific transaction prices will still be negotiated case by case, depending on order size, quantity, and payment terms.